A website starts with clear information. A small set of organised materials gives the design process a useful starting point.
Start with the visitor’s questions
If someone knows nothing about your business, what do they need to understand before making contact? Write a plain description of your offer and identify the action you want them to take.
For a stay, gather room information, booking details and arrival advice. For a café, start with the menu, hours and address. For a service business, explain the offer, who the service suits and how an enquiry works.
Collect the essentials
Put the materials in one shared folder. Give files descriptive names and separate current versions from older work. This reduces time spent searching and avoids uncertainty about which information belongs on the website.
- Your logo, brand colours and any existing brand guidance.
- Current copy, service information and business details.
- Original photographs or images you have permission to use.
- Contact details, opening hours and any booking links.
- The legal text required for your business.
Keep references specific
Choose two or three websites and add a sentence about each. Point to the typography, pace, image treatment or navigation you find useful. A reference is easier to discuss when the reason for choosing the example is clear.
References guide a conversation. Your own content, audience and goals still determine the page.
Agree a starting point
The schedule begins once the required materials are ready and the start date is agreed. Raise missing copy, photography or business details early, so the scope reflects the work required.
Choose one person to collect feedback. A combined list keeps decisions consistent and makes review rounds easier to follow.
